Let’s talk about something I know a lot of you are thinking but might not be saying out loud: "I don’t want to go live at the same time as a big creator because no one will come to my live." Sound familiar? One of our incredible MakeHER Room members brought this up, and it struck a chord—because it’s a real thing. And I’ve felt it too. But let’s unpack it and reclaim our confidence, shall we?
First off: “Tumbler Tok” is not the Fox Network. No one has exclusive rights to prime time. No one owns 5 PM. Or 8. Or 9. Or whenever YOU need to go live. Your business doesn’t run on anyone else’s broadcast schedule, and it shouldn’t. You deserve to show up when it works for your life, not squeeze into gaps in someone else's.
Yes, there might be some viewer overlap. And yes, that’s okay. The real goal isn’t to win the race of who can pull the most viewers at once—it’s to show up consistently, with heart, for the people who vibe with you.
People connect with people. Not products. Not polished feeds. Not price points. YOU. Your vibe, your energy, your cadence, your face, your presence. There are a million reasons someone might choose to watch or shop with you—and most of them have nothing to do with what you’re selling. That’s the magic of personal branding, and it's why there’s room for everyone.
Let’s say it louder for the folks in the back: it’s not about having the flashiest personality or the biggest following. It’s about showing up as your authentic self. Because when you do that consistently, your tribe—the people who truly connect with who you are—will find you. And they’ll stick with you not because you’re the loudest, but because you’re the realest.
And here’s something that needs to be said with love and clarity: none of these other creators you’re worried about—no matter how talented, popular, or influential—are paying your bills. That’s the bottom line. When you hesitate to go live out of fear that you’ll upset someone or overlap with another live, ask yourself this: Is this person responsible for my business success? Are they covering my expenses, feeding my family, or investing in my dreams? The answer is no. Which means your decisions need to be rooted in what’s best for you, your goals, and your schedule.
This is one of those moments where you have to make a mindset shift from community-only thinking to CEO-level thinking. It’s not about being selfish—it’s about being strategic. You can still support others, but you have to prioritize your growth. That’s not mean or inconsiderate. That’s business.
And here’s the thing—there’s a bit of a content bubble happening in our corner of the creative world. Everyone’s supporting each other (which is great!), but sometimes it becomes a vacuum. We’re all watching each other, but not breaking out to reach the buyers, the fans, the fresh eyes who are out there waiting to find us.
Fact: TikTok boasts about 1.59 billion monthly active users worldwide.
So those few hundred viewers you’re worried about? They don’t even scratch the surface of who could find you.
Going live outside of the bubble is how you pop it. It’s how your content gets pushed out. It’s how new people discover you. So if your audience right now is mostly other creators, it might be time to ask: Am I playing it safe? Or am I showing up like a leader?
And look—if someone gets upset that you went live "at the same time," that’s not on you. That’s an insecurity, limited belief system, and scarcity mindset that you cannot control. For example, there are plenty of vendors selling craft supplies. Plenty of shops selling shirts. And guess what? People buy from the ones they like. The ones they trust. The ones they see. You’re not taking up space. You ARE the space.
So, here’s my challenge to you: Go live when it works for YOU. Don’t wait for permission. Don’t wait for a gap. Don’t worry about stepping on toes. Instead, start thinking like the brand you are. Think about how you can consistently reach your people.
We’ll always be here to support each other—but let’s also build systems that help us stretch further. Maybe it’s a MakeHER Room post: “Hey, I’m going live at 6—can someone pop in for a minute so I’m not alone?” Maybe it’s a shared calendar so we know when we can support our fellow MakeHERs.
But more than anything, it’s a mindset shift.
No one owns the time slot. You don’t need permission. Show up anyway. Your people are waiting.
And they need you.
7 comments
This article really hits home. I think somewhere on this app I even said those words. I am in so many others lives I could find a time for my own. Hopefully this article is the kick in the pants I need.
When I first started going live, I was nervous and only had a few viewers and sometimes I went live in the middle of the night just to practice. But those small beginnings helped me grow, and some of those early viewers became loyal customers who still support me today!
I work a full-time corporate job, run my business, support others, and care for my family, yet I still commit to going live at least once a week because showing up matters. Even if it’s not perfect, it’s progress.
To anyone hesitating: please don’t wait for the “right moment” or worry about who else is live. There is room for all of us to succeed. Your voice is needed. Your journey is important. Every big success starts with one brave step.
Show up, be consistent, and trust that your people will find you. You’ve got this and I’m cheering you on!
This article hit home because I’m always at everybody else’s live, but I never do my own because I have so many what if’s and the kids and so on and so on…..I need to figure this out! And this article really pointed that out to me!
This article hit home because I’m always at everybody else’s live, but I never do my own because I have so many what if’s and the kids and so on and so on…..I need to figure this out! And this article really pointed that out to me!
Great article and must read for any creator trying to make a go of this thing!!! I am only a couple of lives in but reading this makes me want to go hit that LIVE button for sure!!
I talk about this all the time! The Tok is a BIG ocean! Be YOU, be your BRAND, authentically engage (not fake) with the audience and they will come! With the Tok, selling your product, for me cups, is 1/2 about making a kickass cup and 1/2 about what their impression of you is!! Relationships! When I first started, I used to be worried about going the same time as other “dude” creators…I don’t anymore! It’s a flawed fear! I would add that there shouldn’t be any territorial drama either! That’s an arrogant, flawed notion that you are competing with others for the same eyes! The Tok is like the ocean and you are fighting over one reef! Instead, lift each other up! A rising tide lifts all boats, right? Make friends outside your comfort circle! Have fun!! Do the thing you fear most and the death of fear is certain! My last point…while going live with a small group is like having training wheels on, and it shouldn’t last forever, get your feet wet and rip those training wheels off! Success isn’t found in a group of creators just sitting around chatting. Collab is great, but if you go live, have a purpose, be engaging with the chat and entertain!! Good luck, all!
I talk about this all the time! The Tok is a BIG ocean! Be YOU, be your BRAND, authentically engage (not fake) with the audience and they will come! With the Tok, selling your product, for me cups, is 1/2 about making a kickass cup and 1/2 about what their impression of you is!! Relationships! When I first started, I used to be worried about going the same time as other “dude” creators…I don’t anymore! It’s a flawed fear! I would add that there shouldn’t be any territorial drama either! That’s an arrogant, flawed notion that you are competing with others for the same eyes! The Tok is like the ocean and you are fighting over one reef! Instead, lift each other up! A rising tide lifts all boats, right? Make friends outside your comfort circle! Have fun!! Do the thing you fear most and the death of fear is certain! My last point…while going live with a small group is like having training wheels on, and it shouldn’t last forever, get your feet wet and rip those training wheels off! Success isn’t found in a group of creators just sitting around chatting. Collab is great, but if you go live, have a purpose, be engaging with the chat and entertain!! Good luck, all!